2018 Bookshelf





Here are the books inspiring and challenging me this year.


Currently Reading

How Buildings Learn  Stewart Brand
You Are Not a Gadget  Jason Lanier


The Devil in the White City  Erik Larson  A beautiful portrait of master architect Daniel Burnam and serial killer, H. H. Holmes and the Chicago World's Fair that obsessed them both.
The Age of Earthquakes  Shumon Basar, Douglas Coupland & Hans Ulrich Obrist  Subtitled as a "guide to the extreme present," this look at our rapidly evolving digital era explores how the internet is changing our brains—and our planet.
The Challenger Sale  Matthew Dixon and Brent Adamson  "Every role grows into sales." While written for sales teams and execs, these principles apply to anyone in business who interacts with others.
Setting the Table  Danny Meyer  Powerful advice from one of my favorite leaders in business. He's set the bar in one of the toughest trades there is. An inspiration to anyone looking to level up their business.
A More Beautiful Question  Warren Berger  As kids, we all asked "why" until our parents couldn't take it anymore. As tech infiltrates more of our lives, now is the time for us to be thinking deeply and asking questions no one else is.
Whiplash  Joi Ito and Jeff Howe  Looking at several different ways of thinking to prepare for a faster future, the authors predict what type of thinking working, and acting will be important as we look forward.
Shoe Dog  Phil Knight  Anyone that knows me knows I can't get enough of Nike. They capture my heart as they continue to be at the forefront of fashion, athletics, product marketing, and technology.
Now You See It and Other Essays on Design  Michael Bierut  For those not familiar with Bierut's writing, this book encapsulates many of his essays that have graced the Design Observer site in the last few years.
Every Good Endeavor  Timothy Keller  This book broadened my perspective on many aspects of work. Keller highlights its purpose, the reason it's hard and gives hope for those who feel stuck in it.
The Shape of Design  Frank Chimero  This book has been on my to-read list for  years . I'm glad I finally got the chance to dig in. It reminded me why I design and to keep believing into what got me into design in the first place.
The Cutthroat  Clive Cussler  Cussler's books have been a guilty pleasure of mine since I was a teenager. Today, his books remain a fun escape and are the perfect indulgence for the flights between SFO and IND.
Whatever You Think Think the Opposite  Paul Arden  Arden beautifully pairs image and the written word, quickly convincing you that radical thinking is the only way to operate in work and life. I'll refer back to this book for years.
Destiny of the Republic  Candice Millard  A wonderful look into Garfield's ascension to the presidency and the circumstances surrounding his assassination. A refreshing reminder of believing in the power of positivity and unity.
Dragon Teeth  Michael Crichton  Another posthumous release from Crichton, Dragon Teeth follows a Pennsylvania college student who comes across a priceless treasure and attempts to keep it in the right hands.
Fascinate  Sally Hogshead  Fascinate explores how and why humans are captivated and outlines seven triggers to help you develop it so that you can influence others to be interested in your product, your business, or you.
The Design of Business  Roger Martin  Analytical thinking isn't enough. To win, companies today need synthetic (design) thinking. I appreciated his process: mystery > heuristic > algorithm > code illustrating how this can be replicated anywhere.
The Way to Design  Steve Vassallo  Written for designers who yearn for something more than to make things, The Way to Design calls us to consider being design founders, highlighting the power that we posses to affect change.
No Office Apps  Michael Silwinski  White written for a completely remote team, this book outlines a communication pyramid that should cause every company to consider how they communicate both internally and externally.
Crazy Busy  Kevin DeYoung  As our lives become busier and we find ourselves often running on empty. In this book, pastor/theologian Kevin DeYoung unpacks what's making us so busy and outlines the one thing we must do to fight back.
Dark Matter  Blake Crouch  A science-fiction thriller, Dark Matter explores the role of the choices we make and how they effect our identities—and what happens if we could travel between different variations of our life.
Marketing Above the Noise  Linda Popky  All marketing isn't created equal, and it's especially valuable to understand the conditions and context of the marketing you're creating so that your brand can stand out among all the other noise in the world.
The Light Between Oceans  M.L. Stedman  Set in 1918 Australia, this novel tells the story of an isolated lighthouse keeper and his wife who make a devastating choice that forever changes two worlds. When faced with life-altering decisions—how do you choose?
Creative Confidence  Tom Kelley & David Kelley  A great book on building your creative confidence by the guys who are the real deal. I found some of the exercises in the back to be helpful in interfacing with people who are skeptical of change or the value design thinking can bring.
The Accidental Creative  Todd Henry  Whether you consider yourself a “creative” or not, Henry helps you orient and plan to get the most creativity output. Not everyone can be creative-on-demand, but we can make investments that can pay off later in our lives and careers.
The Dip  Seth Godin  A short book that explores knowing when to quit and when to lean into the dip and push through to achieve the goal of becoming the best in the world. A great read if you’re facing a decision point.
Wolf in White Van  John Darnielle  This is musician John Darnielle’s (of Mountain Goats) debut novel exploring the life of game designer Sean Phillips who must face the consequences of players taking the game into real life.
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